Wednesday, May 16, 2007

The problem with the modern media is they do not have any moral values and are only profit driven.
I do not agree with the statement. In today’s context, mass media plays a very important role in our lives. Even in times of war, mass media was used as a tool to communicate with the general public and practices propaganda. Nowadays, media more or less serves the same purpose but in addition, it helps connects the world together, hence in other words, make the world smaller. However, there are certain rules and regulations governing the operation of mass media and all kinds of information displayed to the public. Even though the fact that the set of rules and regulations are created because of possibilities of undesirable materials being shown to the public, but it does not mean that the mass media is a place filled with profit driven people who go to any extend to earn as much profit as possible whereby in any case if there are no rules and regulations governing them, they will go berserk and start making up news. However, that’s not the case. With reference to the incident whereby a mediacorp artiste Christopher Lee was charged with drink-driving and sentenced to 4 weeks of jail term. Common sense will tell us that it is his fault for not upholding his image an artiste and no doubt he deserves his sentence. However, the pressed opened up the forum for any forms of discussions which allowed people who feel that Lee committed the mistake in a moment of folly appealed to the public to give Lee another chance. This shows that the media helps provide a platform for discussions and educates the public that we should not always look at things at one perspective, while the media itself remains neutral. Some companies who offer high prices to pay for their commercials are rejected by the media and we can see that media still holds the basic value of what to show to the public and what not to show.

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